This project embarked on a design thinking journey to reimagine the packaging of Mama Lemon dishwashing liquid for a Gen-Z audience. With TikTok as the primary consumer engagement and purchase platform, our goal was to create a social-first unboxing experience that is visually compelling, interactive, and sustainable. The redesigned packaging aligns with Gen-Z’s aesthetic preferences, encourages user interaction, and reflects eco-conscious values—making the everyday product more engaging and relevant to a new generation.
Illustrator
Photoshop
Capcut
Packaging Design
Social Commerce
Content Creation
Project: Collaborative
Contribution:
Research, packaging design, content
creation, video editing