2025
LOVE IS A GAME
Swiping is easy, but building a real connection? That’s where the fun begins. Bumble introduces a new way to spark genuine conversations with the 7-Day Truth or Dare Challenge, a fresh take on the classic "Two Truths & One Lie" game. Every correct guess earns a reward—whether it's adding a fun idea to their Date Planner or curating a shared Spotify playlist. At the end of the challenge, Bumble gives them a nudge: their planner is set, their playlist is made which means it’s time to take that connection offline!
This campaign redefines modern dating by making conversations more engaging, playful, and authentic. Because real connections start with a little truth, a little mystery, and a whole lot of fun.
InDesign
Illustrator
Photoshop
Figma
Advertising / UX-UI
Project: Collaborative
Contribution: Research, campaign development, ideation, designed part of app game feature and social media content
RO
© 2026 HAN L.