2023





A FROSTY DAY


For this bi-fold brochure illustration, I explored the word "Winter" and visually represented it through the shape of its first letter, W. My goal was to capture the essence of winter within the letter itself, making it more than just typography—it becomes an illustration that embodies the season.

I began by sketching the design by hand, refining the composition before bringing it into digital form. Using a combination of the Pen Tool and Image Tracing, I transformed my hand-drawn elements into vector-based illustrations. This approach allowed me to maintain the organic quality of my initial sketch while ensuring clean, scalable lines.

The final result is a stylized W infused with winter-inspired elements, creating a visual connection between the letter and the season it represents.





Adobe Illustrator Illustration
Bi-fold brochure








© 2026 HAN L.

2025

2024






FRESQUE
SMART FRIDGE APP

Designed for effortless interaction, this app offers a clean, intuitive interface that puts fridge management at your fingertips. From tracking food freshness to adjusting temperatures and monitoring usage, every feature is crafted for simplicity and convenience, enhancing the way users interact with their smart refrigerator. The design focuses on clarity and ease, ensuring a smooth, user-friendly experience for modern kitchens.





Figma

UX-UI / Branding









© 2025 HAN L.













UX-UI


From researching smart fridge apps, there are not much existing products and many of them are not developed for exclusive fridge control. Thus, this app aims to provide a comprehensive control of a smart fridge through a clean and straightforward design that makes managing food storage simple and convenient. I visualised this comprehensive navigation through a user journey map which is essential for planning primary and secondary pages.






BRANDING




A quality fridge and experience with the product is often tied to ‘freshness’. Fresque embodies this quality through its cool and fresh color palette of calming green and blue hues. The combination of this color palette and soft sans-serif typography creates a modern yet inviting aesthetic, balancing a sense of cleanliness and approachability. The logo is made up of water droplets that form a snowflake which adds to the brand’s refreshing identity. 










PRODUCT DESIGN









There are four main sections: Home, Food Storage, Control Panel, Contact/Support/Setting.
Home page shows essential information such as current fridge status, expired items, live inside view of fridge. 
Besides viewing and adding items, users can search for items in case the list gets long or they don’t remember.






Fridge controls function based on on-off switch which is straightforward, to ensure efficiency and clarity for the users.




At the bottom of the Home page, the app introduces recipe suggestions based on the ingredients available in the fridge. Users can view recipe and explore more.